BYD is expanding its presence in Europe by entering the Romanian market, as part of its plan to enter 12 new European markets this year.
By the end of 2025, BYD aims to establish itself in 29 European countries with over 1,000 stores and become a market leader in the next five years.
The launch event in Romania was a major affair, with over 400 attendees, showcasing BYD's commitment to the market and its ambitious expansion plans.
In Romania, BYD is introducing three crossovers and one sedan, offering a range of electric and plug-in hybrid models at competitive prices.
The BYD Seal U, a plug-in hybrid crossover, promises over 620 miles of combined range and starts at a price of €34,890.
BYD aims to position itself as a key player in the Romanian market, with plans to introduce more models in the future and emphasize competitiveness.
The company plans to add the Seagull to its lineup, a competitive electric subcompact aimed at challenging other popular models in the market.
With aims to have over 1,000 stores across Europe by the end of the year, BYD is strategically expanding its offerings in various European markets.
Despite not yet introducing its most advanced EV models in Europe, BYD's presence and plans in the region demonstrate its intentions to compete in the market.
BYD's entry into Romania signifies a significant step in its broader European expansion strategy and marks its commitment to sustainable mobility solutions.