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BYD Experiences Difficulties to Break into Vietnam’s EV Market

  • Chinese EV manufacturer BYD faces challenges entering Vietnam's competitive EV market.
  • Partnership issues with local partner NEH have disrupted BYD's plans for growth, including opening dealerships and showrooms in Vietnam.
  • BYD aims to sell 5,000 cars in Vietnam by the end of 2024, despite setbacks with dealer network and production plans.
  • Intense competition from VinFast and other brands complicates BYD's entry into the Vietnamese EV market, but its diverse range of EVs may help establish a foothold.

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