<ul><li>The State of California has taken the lead in investigating the risks of generative artificial intelligence (GenAI) tools and developing policies to address them.</li><li>Governor Gavin Newsom signed an amendment to the California Consumer Privacy Act, which includes neural data as protected data covered by the law.</li><li>The amendment requires private companies collecting brain data to provide notice of collection, allow consumers to limit disclosure to third parties, and request deletion.</li><li>Governor Newsom also signed 17 bills to regulate GenAI technology, including combating deepfakes, requiring AI watermarking, and protecting children and workers.</li></ul>

California on the Forefront of Tackling AI Risks to Consumers

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