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California Privacy Protection Agency Announces Investigative Sweep of Data Brokers’ Compliance with Registration Requirements

  • The California Privacy Protection Agency (CPPA) will conduct an investigative sweep of data brokers' compliance with registration requirements.
  • Data brokers are businesses that collect and sell personal information of California consumers without a direct relationship.
  • The Act requires data brokers to pay an annual registration fee and provide specific information to the CPPA.
  • Data brokers that fail to register by January 31, 2025, may face a penalty of $200 per day.

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