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Can Nissan's New 'Real Car Guy' CEO Put It Back In The EV Race?
- Nissan has announced the replacement of its CEO, Makoto Uchida, with Ivan Espinosa, emphasizing on a focus towards products and innovation.
- Espinosa, described as a 'real car guy,' is tasked with reinforcing Nissan's lineup and restoring growth at the automaker.
- The automotive industry is witnessing a trend where drivers are increasingly frustrated with the excessive technology integrated into cars.
- Complaints range from complex door handles to unreliable voice controls and over-complicated touch screens.
- Polestar is shifting towards relying more on Volvo's U.S. dealer network to enhance sales and improve customer experience.
- Polestar's plan includes transitioning from online sales to more in-person sales experiences for customers.
- Drivers are expressing dissatisfaction with the growing complexity and unreliability of in-car technology, impacting overall driver satisfaction rates.
- The push for more technology in cars has led to higher purchase and ownership costs, with some drivers preferring a return to simpler controls.
- The industry is at a crossroads where balancing in-car technology with user-friendly features is becoming a significant challenge.
- The article highlights the need for automakers to find the right balance between tech innovation and user experience to meet diverse consumer preferences.
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