<ul><li>The global TWS market grew by 18% in Q1 2025 with 78 million units shipped, marking the highest yearly rate since 2021. Apple maintained its lead with 18.2 million shipments, followed by Xiaomi, Samsung, Huawei, and boAt.</li><li>In the US market, Apple dominates with over 50% market share, benefiting from double-digit growth in Q1 2025. Small manufacturers are facing challenges due to soft consumer demand and regulatory uncertainties.</li><li>Canalys analysts noted that the TWS market is evolving, focusing on form factor innovation and use cases. Long-term success will depend on vendors moving beyond price competition.</li><li>The TWS market trends indicate a shift towards real-time translation, fitness tracking, and AI interaction, requiring a holistic ecosystem approach. Companies are expected to continue emphasizing TWS as a strategic focus in 2025.</li></ul>

Canalys: Global TWS market grows 18% as Apple remains undisputed leader

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