A total of 46.6 million wearable bands were shipped in Q1, showing a 13% growth YoY according to Canalys.
Xiaomi led the global wearables market with 8.7 million shipments and a 19% market share, experiencing a 44% annual growth.
Apple followed Xiaomi with 7.6 million shipments, while Huawei secured the third position with 7.1 million shipments in Q1.
Factors like price, battery life, health-tracking features, brand name, and design were crucial for smartwatch buyers in Europe, with ecosystem integration and post-purchase services expected to drive future competition.