Factors such as technology developments and advanced connectivity levels across automotive OEMs are driving the growth of the car as a connected living ecosystem market.
Customers expect a range of connected features such as advanced safety, remote vehicle features, security, car-home connectivity, and EV & energy management services.
In-car connectivity is expected to dominate the digital connected living services market, with services available to customers at an annual cost of $1,600 by 2035.
OEMs have an opportunity for further growth by developing competencies in the wider automotive ecosystem, such as energy management services and connected insurance.