<ul data-eligibleForWebStory="false"><li>Detailed narration of product discovery, user research, and problem framing on Zepto.</li><li>Segments narrowed based on market analysis and conversion ease, focusing on Tier 1 customers.</li><li>User personas Mitali and Manjot established, common pain points identified, and problem statement.</li><li>Target segment: Tier 1 frequent online grocery shoppers, importance, and value of solving problem.</li><li>Urgency addressed for prioritizing adoption of scheduled delivery feature on Zepto platform.</li></ul>

Case: Increase Adoption of Scheduled Deliveries on Zepto

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