<ul><li>Wells Fargo fixated on the number of new accounts opened as a key metric, leading to unethical behavior and overlooking important indicators like customer satisfaction.</li><li>Microsoft's Xbox division focused on total console sales as a benchmark, neglecting user engagement and service revenue. This approach faltered when compared to Sony's user-centric strategy.</li><li>Both cases highlight the pitfalls of prioritizing vanity metrics over meaningful data that align with business sustainability and customer needs.</li><li>Microsoft's shift to highlight monthly active users instead of total sales demonstrates the importance of refocusing on actionable metrics that drive long-term success.</li></ul>

Case Studies on When Big Companies Chased the Wrong Vanity Metrics

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