<ul><li>Saarthi aims to tap into the market of approximately 180 million smartphone-based learners in India.</li><li>Saarthi occupies the broad content + structured discovery quadrant, catering to both casual and committed users.</li><li>Saarthi plans to engage with content creators for generating new content and uses a two-pronged approach for sourcing content.</li><li>For monetization, Saarthi plans to initially focus on gathering user insights and later introduce an ad-supported strategy.</li></ul>

Case Study : An Interactive Short-Form Learning Platform — Business Opportunity Overview

Discover more