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CASE STUDY: CONDUCTING A MARKET RESEARCH ON INDOMIE INSTANT NOODLES
- Indomie is a brand of Instant noodle produced by an Indonesian company Indofood Sukses Marmur Tbk, better known as Indofood.
- Indomie Instant noodles offer quick meal solutions for busy lifestyles, appealing to urban consumers and working professionals.
- Manufacturers have introduced diverse flavors tailored to local tastes, enhancing consumer acceptance.
- The competition doesn’t enjoy such luxury as they need to source these complements from outside vendors which adds more cost.
- Indomie is a multinational brand, and it’s produced or distributed in several countries and continents.
- The strategic implication is that other brands find it difficult to gain market entrance and acceptance because the name noodle is synonymous with Indomie.
- Indomie has established a robust distribution strategy that ensures product availability in both urban and rural areas, making it accessible to a wide consumer base.
- Increased competition from local brands offering lower-priced alternatives threatens Indomie’s market share.
- Inflation and rising production costs due to fuel subsidy removal and currency devaluation have led to frequent price increases, which may alienate cost-sensitive consumers.
- Indomie engages in market activations and sponsorships of educational programs for children, enhancing brand visibility and loyalty.
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