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Image Credit: Arxiv

CATS: Clustering-Aggregated and Time Series for Business Customer Purchase Intention Prediction

  • Accurately predicting customers' purchase intentions is crucial for a business strategy.
  • A new model, Clustering and Attention mechanism GRU (CAGRU), is proposed for customer purchase intention prediction.
  • The model leverages multi-modal data, performs customer clustering, uses GRU neural network for time series feature extraction, and includes an attention mechanism for sequence significance.
  • Extensive experiments show the superiority of the CAGRU approach in handling imbalanced customer groups and predicting purchase intentions accurately.

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