Accurately predicting customers' purchase intentions is crucial for a business strategy.
A new model, Clustering and Attention mechanism GRU (CAGRU), is proposed for customer purchase intention prediction.
The model leverages multi-modal data, performs customer clustering, uses GRU neural network for time series feature extraction, and includes an attention mechanism for sequence significance.
Extensive experiments show the superiority of the CAGRU approach in handling imbalanced customer groups and predicting purchase intentions accurately.