<ul><li>Product managers often struggle with prioritization and look for frameworks to help them.</li><li>The author believes that each company should have its own prioritization framework based on its values.</li><li>The author introduces their own framework, VITALS, which stands for Value, Impact, Time, Alignment, and Simplicity.</li><li>VITALS is designed to help product managers prioritize effectively by considering the people using the product and the business goals.</li></ul>

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