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Precisely
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Chief Data Officers: You need to be a Marketing Pro, Too
- Data strategy and marketing have key similarities, with effective communication and storytelling being essential in both roles.
- Data leaders, including CDOs and CDAOs, must focus on marketing their data strategies for success.
- Alignment with business value, data governance, and literacy are critical strategic foundations that data leaders often struggle with.
- Understanding stakeholders, their goals, top initiatives, and measuring results are key aspects for both marketing and data strategies.
- Activities like market research, competitive intelligence, and value-based positioning are crucial in both marketing and data strategy efforts.
- Internal advocacy and consistent communication play a significant role in gaining support for data initiatives within organizations.
- Data leaders should consider implementing marketing practices such as content creation, demand generation, and reporting for better data strategy adoption.
- While CMOs may not replace CDOs, collaboration between data and marketing teams can enhance the success of strategic initiatives.
- Thinking like a marketer can help data leaders drive traction and support for their data initiatives.
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