Trip.com Group will pay employees 50,000 yuan for each child they have, starting from July 1, as part of an initiative to address China's ageing population.
The company will also provide a parental cash subsidy of 10,000 yuan annually for five years for every child born to its employees worldwide, costing around 1 billion yuan.
Trip.com's executive chairman, James Liang, highlights the importance of government support for families with children and companies' role in fostering a favorable environment for fertility.
China's birth rate has been declining due to factors such as high costs, low income, weak social safety nets, and gender inequality. Liang suggests allocating 2% of China's GDP towards promoting fertility.