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China’s EVs Raced Ahead. Now It’s About Continuous Improvement

  • The 2025 Shanghai Auto Show saw a decline in participation by certain automakers compared to previous years with no Korean, French, or Tesla brands present.
  • Some Chinese automakers like Ji Yue, Neta, and Xiaomi faced challenges leading up to the show, indicating a need for consolidation and focus on profitability.
  • China's auto industry is transitioning from rapid development to a phase of refinement and steady product updates, focusing on sustainability and profitability.
  • The show highlighted a trend of brands emphasizing refinement and catching up, rather than massive investments in new vehicle architectures or oversaturation in market segments.
  • Chinese automakers showcased strategic evolution rather than revolutionary new models, indicating a shift towards stability and tactical growth.
  • Major Chinese brands like Chery and BYD demonstrated improved quality and design in their offerings, signaling a move towards maturity and competitiveness in the market.
  • BYD made significant updates to its volume models, focusing on refining software, design, and overall quality in response to market feedback and competition.
  • The Chinese auto market is moving towards tailored designs and advanced technology, emphasizing meeting local consumer needs and ensuring product quality and competitiveness.
  • Foreign brands like GM, Nissan, and Mazda are adapting to the Chinese market's demands with models designed specifically to cater to local preferences and achieve success.
  • The industry is experiencing a shift towards methodical improvement of existing models as a strategy to survive intense internal competition and navigate the evolving Chinese market landscape.

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