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Towards Data Science

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Choose the Right One: Evaluating Topic Models for Business Intelligence

  • Topic models are essential in classifying brand-related text datasets in businesses, and choosing the right model is crucial for accuracy and cost-effectiveness.
  • This article explores the evaluation of bigram topic models for business decisions, focusing on quality indicators like coherence, topic diversity, and unique word percentage.
  • Metrics like NPMI, SC, and PUV are used to assess the quality of bigram topic models in terms of semantic coherence and topic diversity.
  • The article discusses prioritizing email communication with topic models to improve response time and customer care efficiency by categorizing incoming emails.
  • Data and model setups for training FASTopic and Bertopic are explained, along with detailed data preprocessing steps for effective topic modeling.
  • Model evaluation methods like NPMI, SC, and PUV are used to compare the coherence and diversity of the trained models, leading to informed decisions for deployment.
  • Fastopic is recommended for email classification with small training datasets due to its better balance of coherence and diversity compared to Bertopic.
  • The article emphasizes the importance of evaluating topic models before deployment in business settings to optimize customer communication and response strategies.
  • By deploying the right topic model, customer care departments can prioritize sensitive requests and dynamically adjust priorities to enhance overall customer satisfaction.
  • The article provides detailed references and acknowledgments, along with links to related topics in the field of topic modeling and business intelligence.

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