<ul data-eligibleForWebStory="false"><li>Surface-level KPIs like pageviews or downloads often hide underlying issues, leading to revenue drain.</li><li>Product analytics tools help identify hidden drop-offs in user journeys, allowing interventions for better UX and messaging.</li><li>Choosing product analytics tools aligned with your business goals is crucial for unlocking real value.</li><li>Key features to look for include event-based tracking, funnel creation, segmentation, cohort tracking, and integration with existing systems.</li></ul>

Choosing Product Analytics Tools That Expose Hidden Drop‑Offs Before They Drain Revenue

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