<ul><li>Customer churn is one of the most important business metrics - the percentage of customers who stop using a product over time.</li><li>Churn can arise from seemingly small, unnoticed friction which builds up over time and finally results in straying away of customers.</li><li>Ignoring churn is like chugging ahead with a smoking engine.</li><li>Churn rate=growth target rate gives an idea of the efforts that must be necessary to maintain growth rate.</li><li>High churn rates drain revenue and drive up acquisition costs.</li><li>Churn rate should be divided in three parts to perform deep dive analysis – segmenting churn, identifying patterns and predicting future churn.</li><li>It is better to prioritize fixes, focus on high-value customers, improve adoption and engagement to bring down churn rate.</li><li>Customers do not care about buzzwords; they value experience.</li><li>The focus should be on building a strong Customer Success Organization as the core of the company.</li><li>A good Customer Success Organization can build real Loyalty.</li></ul>

Churn: The Silent Leak That’s Draining Your Product Success

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