<ul><li>A trend observed is Customer Success reporting into Sales, which is up by 38% this year according to ChurnZero.</li><li>This trend is driven by the pressure to grow revenue from existing customers rather than acquiring new logos.</li><li>While it may make short-term sense, it can lead to a poor customer experience, as the focus shifts towards upselling.</li><li>Early-stage startups are less likely to follow this trend, as they focus more on acquiring new customers.</li></ul>

ChurnZero: 38% More Customer Success Departments Are Reporting to the CRO. FBOW.

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