Classical music has failed neoliberalism's financial scrutiny test, with symphony orchestras being the perfect example of a group of musicians and performers, playing in expensive spaces, and supported largely through state and private donations.
Arts funding cuts are becoming increasingly frequent as governments demand that arts organizations become more fiscally responsible, leading performers and musicians to wonder how they can encourage investment in this industry.
Arts organizations need to define the 'sui generis' quality of their products, which offer an emotional release.
Rather than continue with a 'eat the rich' mentality, musicians need to approach a 'feed the rich' model to appeal to those interested in investing in wellbeing tools and use art as a solution to the problems society has created.
Artists need to demonstrate new formats for art works that disseminate its power and potential, rather than continually claiming that 'art is good for you'.