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Cloud market share shows vendors eyeing a $1T opportunity

  • The cloud market is projected to surpass $1tn in revenue in 2025, including IaaS, PaaS, SaaS and professional services.
  • Enterprise Technology Research surveyed 1,775 IT decision makers and found Microsoft and AWS tend to dominate cloud spending patterns.
  • Our expanded view of the cloud market includes IBM and Oracle as well as other Chinese providers, focusing on IaaS, PaaS, SaaS and professional services.
  • IaaS is projected to approach $207 billion in 2024 with AWS, Azure, GCP and Alibaba taking more than 70% market share.
  • PaaS includes core database and AI services and is projected to exceed $80bn this year.
  • Tencent Holdings Ltd. and Huawei Technologies Co. are major cloud players in China and APAC regions.
  • SaaS and services markets are highly fragmented and non-hyperscalers capture substantial revenue.
  • The report is based on top-down and bottom-up methodologies with varying degrees of confidence and interpretation.
  • Overall, the cloud market is still growing rapidly and AWS, Microsoft and Google remain dominant players.

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