Customers today expect efficient product search experiences, impacting business metrics like conversion rates and loyalty.Semantic search enhances relevancy by creating vector embeddings for queries, accepting text, image, and more.Keyword search remains essential for precise retrieval of product data based on user queries.Hybrid search combines keyword and semantic search for more accurate results, improving quality significantly.OpenSearch Service, recommended for Amazon Bedrock, provides a managed search infrastructure.Multimodal embedding models like Amazon Titan Multimodal Embeddings G1 enable hybrid search functionality.Data ingestion workflow involves generating vector embeddings for text, images, and metadata using Amazon Bedrock.Query workflow utilizes OpenSearch search pipelines to convert query input to embeddings and deliver search results.The process involves creating connectors, pipelines, indices, ingesting data, and testing search functionalities.Completing steps like creating IAM roles, registering models, and using search pipelines are crucial for deployment.