Siggi's, the US-based dairy company, is challenging individuals to a digital detox, offering a lucrative $10,000 (Rs 8.3 lakh) reward for a phone-free month.
With people spending an average of 5.4 hours daily on their phones, the initiative promotes a simpler life with fewer distractions. Kristina Drociak, Director of PR and digital strategy, underscores Siggi's commitment to eliminating unnecessary elements, believing fewer digital distractions lead to a more satisfying life.
Participants can submit essays on the positive impact of a digital detox before January 31, vying for the prize and the chance to cultivate healthier habits in 2024.