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Connected venues and data insight: Ericsson and SAS Institute work together to maximize the fan experience
- Ericsson and SAS Institute have collaborated on tech solutions in the sports world to enhance the fan experience through 5G connected venues and data insights.
- The focus is on providing robust Wi-Fi connectivity in stadiums filled with smartphone-carrying fans to meet the demands of fan interest and business operations.
- Peter Linder from Ericsson and Jenn Chase from SAS Institute discussed their collaboration during an exclusive broadcast on theCUBE.
- The 5G connected venue solution evolves the fan experience by supporting payment terminals and various business operations at the venue.
- SAS Institute's partnership with the Orlando Magic involves using the SAS Viya data and AI platform for optimizing ticket sales forecasting and enhancing fan engagement.
- In-stadium networks must also cater to the needs of television partners using 5G-connected broadcast cameras, requiring efficient network capacity management.
- The ability to provide virtual private networks and network slicing allows for the seamless integration of professional TV cameras over 5G.
- The collaboration between Ericsson and SAS Institute brings new capabilities to stadium networks to improve connectivity and fan experience.
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