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Consumer Behaviour in Video Games

  • Consumer behavior in video games is shaped by factors like reward systems and personalization, driving monetary transactions.
  • Players are willing to pay for limited edition skins and avatars, showing the increasing value of digital items in today's world.
  • The lockdown restrictions in 2020 significantly increased both the time and money spent on in-game purchases.
  • With the potential rise in accessibility of VR headsets, the trend of spending in video games may continue to surge in the future.

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