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Content is the Bridge

  • Content serves as the bridge that connects stakeholders throughout the journey of building a product.
  • The anchor represents the core problem, solution, and value of the product, while hooks allow stakeholders to contribute their expertise.
  • Product managers are responsible for creating the anchor and hooks to ensure effective collaboration.
  • The product journey is divided into three stages: Define, Describe, and Deliver, with content expanding and extrapolating in each stage.

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