Copenhagen's green experience economy initiative, CopenPay, aims to promote sustainable tourism by rewarding tourists who make responsible choices, such as traveling by train.
With a larger scale and longer duration this year, CopenPay offers rewards for visitors who arrive by train, stay longer, and engage in eco-friendly activities.
The initiative aligns with Copenhagen's goal to become the most sustainable urban destination and inspire positive change in global tourism.
CopenPay encourages travelers to leave destinations better than they found them and aims to shift tourism from an environmental burden to a force for good.
The initiative has gained traction globally, with over 100 destinations interested in implementing similar sustainable tourism practices.
CopenPay has successfully increased bike rentals, waste collection, and received positive feedback from participants, demonstrating its potential impact.
Copenhagen's emphasis on sustainability is evident in its eco-friendly infrastructure, high percentage of eco-certified hotels, and focus on renewable energy.
By integrating responsible behavior as a form of currency, CopenPay encourages tourists to actively contribute to the well-being of the destination and create a more sustainable future.
The success of CopenPay lies in inspiring long-lasting positive habits in travelers and fostering a cultural shift towards more sustainable travel practices globally.
CopenPay not only rewards green choices but also emphasizes the importance of visibility, value, and recognition of responsible actions in creating a more environmentally conscious tourism industry.