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COUNTINUITY IPHONE WITH INDONESIA.

  • Many Indonesians are highly obsessed with the iPhone brand, viewing it as a symbol of wealth and social status, with the pressure to keep up with trends driving individuals to seek online loans for purchasing high-end devices.
  • The iPhone is glorified in Indonesia, not only for its quality but also for the social status it represents. Those with lower incomes often try to appear wealthy by owning an iPhone, leading to a rise in online loan borrowers in the country.
  • The number of online loan borrowers in Indonesia has reached 18.04 million, with an outstanding loan balance totaling IDR 22.76 trillion, driven by the social stigma associating iPhones with success and wealth.
  • The accessibility of online lending and societal pressure to own high-end devices like iPhones have led to a decline in financial prudence among Indonesians, trapping many in cycles of debt due to high interest rates.

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