<ul><li>Meesho enables homemakers and new entrepreneurs to start a resale business with zero investment by allowing them to set margins and share listings via WhatsApp or Instagram.</li><li>Meesho created a two-layered experience to address the complexity of its model, focusing on reseller enablement and buyer trust as equally important pillars.</li><li>By catering to both resellers and buyers without merging them, Meesho achieved over 100M downloads and dominance in Tier 2/3 India.</li><li>The key takeaway is to prioritize solving the seller's challenges while maintaining buyer trust in B2B2C models for retention and success.</li></ul>

Cracking the B2B2C Code in India: The Meesho Playbook

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