<ul><li>The shift to online shopping in the past five years has changed the retail landscape, posing challenges for brick-and-mortar stores.</li><li>Augmented reality (AR) can help retailers attract customers back to physical stores by providing a bridge between digital and in-person experiences.</li><li>AR technology like virtual try-on can enhance consumer engagement, boost confidence, and reduce return rates, benefiting both shoppers and retailers.</li><li>AR can transform in-store experiences by gamifying shopping, offering interactive promotions, streamlining dressing rooms, and providing AR-powered wayfinding.</li></ul>

Creating the In-Store Experience of the Future With Augmented Reality

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