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Crowne Plaza’s ‘Bring Your Bestie’ Promo Blends Work & Play
- Crowne Plaza by IHG introduced a 'Bring Your Bestie' package for blended work and leisure travel, reflecting evolving travel and workplace behaviors.
- The package aims to promote meaningful in-person connections, emphasizing togetherness and deeper personal relationships during work trips.
- The concept of 'Bring Your Bestie' travel is on the rise, with 74% of U.S. travelers willing to bring a friend or family member on a work trip.
- Traveling with a companion can enhance work-life balance, reduce stress, boost well-being, and lead to a more enjoyable exploration of destinations.
- Crowne Plaza's package includes perks like breakfast, signature drinks, bonus rewards points, and curated itineraries to enhance shared experiences.
- The package is available at select Crowne Plaza properties with modern designs, encouraging both professional and personal growth during stays.
- Key findings suggest that creating a welcoming environment, streamlining costs, and offering entertainment for guests are essential for a successful blended travel experience.
- The 'Bring Your Bestie' offer supports guests' needs for shared experiences and meaningful relationships, aligning with Crowne Plaza's focus on connectivity.
- To book the package, guests can choose from select Crowne Plaza properties and enjoy enhanced spaces, social gatherings, and upcoming fitness and masterclass programs.
- Crowne Plaza's initiative taps into the trend of blending work with leisure, catering to the preferences of modern professionals seeking shared experiences and connections.
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