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Arstechnica

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Image Credit: Arstechnica

Cue: Apple will add AI search in mobile Safari, challenging Google

  • Apple executive Eddie Cue mentioned the possibility of shifting Safari's search to AI search engines, potentially challenging Google's search dominance.
  • Cue stated that Safari saw a decrease in searches last year, attributing it to users utilizing language model-based solutions for search.
  • Cue expressed that with the advancements in AI, there are new entrants that could provide alternative search options.
  • The statements were made during Cue's testimony for the US Department of Justice in the Alphabet/Google antitrust trial.

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