A naukri.com initiative
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Curiosity Gap
- Curiosity gap is the delta between what users know and what they would want to know.
- Leveraging the curiosity gap can enhance user engagement by creating a sense of intrigue.
- Balancing the amount of information shared is crucial in leveraging the curiosity gap.
- Examples of leveraging the curiosity gap include dating apps like Tinder and Threads posts on Instagram.
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