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Curious about Project and Product Management?

  • Launching a product is a thrilling moment, but sustaining success requires proactive management of the entire product lifecycle.
  • The product lifecycle consists of distinct stages: introduction, growth, maturity, and decline.
  • During the introduction stage, product managers focus on building awareness, generating demand, and acquiring early adopters.
  • Key activities in the introduction stage include marketing efforts to highlight the product's value proposition.

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