<ul><li>Product managers often overlook the importance of understanding the 'Who' and 'Why' of their audience, leading to products that miss the mark.</li><li>Customer discovery is about understanding who your customers are and why they need a solution, while product discovery explores solutions to the problems identified during customer discovery.</li><li>To excel, product managers need to balance both customer discovery and product discovery.</li><li>Common pitfalls include rushing into product design without fully understanding the customer and not validating the 'What' and 'How' of the product.</li></ul>

Customer Discovery vs. Product Discovery: A PM’s Guide to Getting it Right

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