<ul><li>Customer loyalty is a key driver of sustainable growth, and Bain & Company’s Net Promoter System (NPS) is an effective way to measure it.</li><li>NPS categorizes customers into promoters (9-10), passives (7-8), and detractors (0-6) based on their likelihood to recommend a product or service.</li><li>A higher NPS indicates stronger customer loyalty, while negative scores may indicate struggling businesses.</li><li>By embedding NPS into company culture, businesses can drive long-term growth, reduce churn, and build lasting customer relationships.</li></ul>

Customer loyalty is a key driver of sustainable growth, and Bain & Company’s Net Promoter System…

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