75% of high-growth SaaS companies prioritize customer experience in their product strategies, according to Gartner.Industries are birthed because of customer needs or technology innovations that make customers realize they have a need.The binary framing of customer needs as the driver simplifies the interplay between tech-push and demand-pull in sectors like SaaS, Web3, and AI.Real-world examples in SaaS, Web3, and AI highlight the application of the binary lens in guiding impactful innovation.