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D-MOTO: An...
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D-MOTO: An AI-Powered Customer Relationship Management System for Automotive Industries

  • D-MOTO is an AI-powered CRM system designed for the automotive industry, focusing on motorcycle dealerships.
  • The system integrates machine learning algorithms, real-time analytics, and predictive modeling to enhance customer management.
  • Key components include customer segmentation with K-means clustering, lead scoring with ensemble methods, and CCQ scoring for quality.
  • The system achieved improvements in lead conversion rates, customer lifetime value prediction accuracy, and behavioral segmentation effectiveness.

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