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Arxiv

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Image Credit: Arxiv

Dark patterns in e-commerce: a dataset and its baseline evaluations

  • Dark patterns are user interface designs in online services that induce users to take unintended actions.
  • A dataset for dark pattern detection has been constructed, consisting of 1,818 dark pattern texts from shopping sites.
  • State-of-the-art machine learning methods like BERT, RoBERTa, ALBERT, and XLNet have been applied to demonstrate automatic detection accuracy as baselines.
  • RoBERTa achieved the highest accuracy of 0.975 in the 5-fold cross-validation.

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