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Data-Driven Roadmaps vs. Vision-Driven Roadmaps: Leading with Insight or Information?

  • A data-driven roadmap uses quantitative and qualitative data to make product decisions.
  • It requires conviction and leadership from the Product Owner to pursue initiatives that may not have immediate data support but align with the company’s vision.
  • Vision-driven roadmaps should still incorporate data and validate visionary ideas through early testing and data collection.
  • The most effective roadmaps strike a balance between data-driven and vision-driven decision-making.

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