<ul><li>Using data and intelligence to create an accurate picture of a destination’s accommodation can prevent overcrowding and overtourism.</li><li>Short-term rental market has seen significant growth in Europe, contributing to the issue of overtourism.</li><li>The difference between overcrowding and overtourism lies in effective destination management.</li><li>Robust analysis of data and intelligence is crucial in creating a tourism strategy that balances the needs of residents and visitors.</li></ul>

Data-Driven Strategies: The Solution to Over-Tourism?

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