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Day in the Life of the Philadelphia Eagles’ Director of Social Media
- Julie Bacanskas, Director of Social Media for the Philadelphia Eagles, provided an hour-by-hour account of the team's Super Bowl win, where her team published 310 pieces of content leading to massive impressions and engagements.
- The day started with a social team gameday meeting, and the team rode to the stadium early to set up equipment and capture pregame content for fans.
- During the game, responsibilities were assigned, and the team focused on posting to Instagram, utilizing different formats based on the moments unfolding.
- Notable moments included capturing player departures, filming the Eagles' entrance with Bradley Cooper, and preparing for the Gatorade shower celebration.
- Post-game celebrations included capturing content on the field and in the locker room, with a focus on ensuring high-quality content for fans to enjoy.
- The day ended with a postgame party where the team celebrated their Super Bowl win with friends and family, showing the hard work and dedication that goes into sports social media.
- Julie emphasized the importance of soaking in the moment and appreciating the hard work that leads to a Super Bowl appearance.
- The behind-the-scenes insights provided a glimpse into the high-pressure and fast-paced nature of sports social media during major events like the Super Bowl.
- Julie's dedication to capturing memorable moments and ensuring fans are engaged highlights the passion and commitment required in the sports social media industry.
- Despite the long hours and demanding nature of the job, Julie and her team's efforts resulted in impactful and engaging social media content that resonated with fans.
- The day showcased the strategic planning, teamwork, and adaptability needed to navigate the fast-paced environment of social media in professional sports.
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