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Dear Car Dealers: This Is How You Sell An EV In 2025
- The electric-vehicle buying experience has been challenging, with many car dealers not adequately promoting EVs for various reasons.
- Challenges such as repair revenue concerns and lack of charging infrastructure have hindered EV sales in some areas.
- Keeping up with the evolving EV landscape can be overwhelming, but there is a growing demand for electrified cars.
- Dealerships need to assist customers in understanding EV charging, emphasizing cost savings, and the different charging levels.
- Public charging options are expanding but still face reliability issues, prompting the need for home charging for most EV owners.
- Range anxiety and driving habits should be discussed with customers, dispelling myths about limited range and instilling confidence in EV capabilities.
- EVs require less maintenance, offering cost-effective servicing due to fewer mechanical parts and longer-lasting brakes.
- Highlighting the instant throttle response, connectivity features, and stress-free driving experience can enhance customer perception of EVs.
- Understanding individual needs and challenges is crucial in selling EVs successfully, ensuring customers are well-informed and satisfied post-purchase.
- Education, support, and transparency can lead to loyal customers who appreciate the benefits of EV ownership.
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