<ul><li>To take on big, established leaders, new startups can focus on pursuing a market or opportunity that the incumbents do not find material or worth their time yet.</li><li>Many SaaS companies with over $1 billion in ARR do not consider areas with less than $100 million in ARR to be worth their time.</li><li>Big companies have resources and engineers that they can allocate to new projects, but they have to prioritize and focus on material opportunities.</li><li>Once a startup's pursued market becomes material to the big leaders, they may enter the space, but the startup would have gained valuable experience by then.</li></ul>

Dear SaaStr: How Can a New Startup Take on a Big, Established Leader?

Discover more