<ul><li>To show traction to investors, focus on revenue growth, sales efficiency, churn and retention, cohort analysis, lead velocity rate, customer logos and case studies, path to $100M ARR, operational metrics, and early proof points for TAM expansion.</li><li>Highlight consistent growth in ARR or MRR, sales efficiency metrics like CAC and payback period, low churn and high retention rates, customer behavior improvement over time, strong lead velocity rate, key customer logos, credible path to scale, and operational efficiency.</li><li>Provide metrics that demonstrate 3x growth at $1M-$2M ARR and 2x growth at $5M-$10M ARR, CAC payback of 12 months or less, 100% or higher NRR, positive cohort analysis, strong LVR, well-known customer brands, and expansion plans for increased TAM.</li><li>Avoid faking traction and focus on clear, credible presentation of metrics and a compelling story for investors.</li></ul>

Dear SaaStr: How Do I Show Investors I Have Traction?

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