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Saastr

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Dear SaaStr: How Many More Junior Marketers Should you Hire Before Hiring a VP of Marketing?

  • It is recommended to hire a senior marketer instead of hiring more junior marketers before hiring a VP of Marketing.
  • Hiring a senior marketer allows them to hold a number, taking ownership of leads, pipeline, opportunities, and revenue.
  • Most junior marketers do not have the experience of owning a number, making it crucial to hire at least a director-level professional.
  • If hiring a director from a more established company, they will likely aspire to become a VP at your company.

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