It is recommended to hire a senior marketer instead of hiring more junior marketers before hiring a VP of Marketing.Hiring a senior marketer allows them to hold a number, taking ownership of leads, pipeline, opportunities, and revenue.Most junior marketers do not have the experience of owning a number, making it crucial to hire at least a director-level professional.If hiring a director from a more established company, they will likely aspire to become a VP at your company.