<ul><li>Building a partner program is a long-term play, with 40% of HubSpot's and Shopify's revenue coming from partners.</li><li>To get started, begin with a pilot program involving 5-10 partners that complement your product and target customer base.</li><li>Hire a dedicated partnership manager from the beginning to nurture relationships, facilitate co-marketing efforts, and track results.</li><li>Focus on providing value to partners through co-marketing, training, and support, while measuring the impact of the partnership.</li></ul>

Dear SaaStr: How Should I Get Our First Partner Program Going?

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