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Saastr

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Dear SaaStr: I’m at $50m ARR Losing $10m A Year. How Do I Get to Break-Even Fast?

  • To get to break-even fast when you're at $50m ARR and losing $10m a year, there are a few strategies you can consider.
  • Firstly, evaluate your sales team and cut anyone below mid-pack. Concentrate leads in your top closers to boost performance.
  • Secondly, sell harder but focus on your core Ideal Customer Profile (ICP) with the highest win rates. This allows you to conserve cash and be more efficient.
  • While these strategies may bring short-term relief, they may hinder long-term growth. Consider them as temporary measures to achieve break-even.

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